Marketing Strategy
Market Segmentation and Targeting Strategy and Consumer Profile Analysis Market Segmentation
To get the maximum market share and in connection with the product in the minds of consumers, according to our observations and our market surveys have concluded that Nestle Pure Life Water'ssegmentation is based on two points.
• Geographical Segmentation
• Demographic Segmentation
Geographic Segmentation
The company has divided the geographical segmentation in some areas. First they have a whole state and segmentation of each provincial capital, they divided the area to the north, east, west, south. So it can be easy for the company to work efficiently in the supply chain management.
Demographic Segmentation:
Nestle Pure Life is not only the highest quality products using high grade. This product is for all. Infants to seniors. There is no age, gender, income and other types of restrictions on the use of theproduct. This product is for all. Anyone can use the product as needed.
Targeting Strategy
According to our observations and survey the market, we have concluded that therefore there is no set demographic techniques to set a specific target market. Because water is something that can be required every orang.Semua people can use the bottle size Nestle offer.
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