AKTIVITI PERNIAGAAN BERASASKAN PENGELUARAN DAN PERKHIMATAN
PENGELUARAN-MEMBUAT PRODUKNYA SENDRI
PERKHIDMATAN-MENYEDIAKAN CAFE
Thursday, 10 July 2014
Saturday, 5 July 2014
STRATEGIK PEMASARAN NESTLE
Marketing Strategy
Market Segmentation and Targeting Strategy and Consumer Profile Analysis Market Segmentation
To get the maximum market share and in connection with the product in the minds of consumers, according to our observations and our market surveys have concluded that Nestle Pure Life Water'ssegmentation is based on two points.
• Geographical Segmentation
• Demographic Segmentation
Geographic Segmentation
The company has divided the geographical segmentation in some areas. First they have a whole state and segmentation of each provincial capital, they divided the area to the north, east, west, south. So it can be easy for the company to work efficiently in the supply chain management.
Demographic Segmentation:
Nestle Pure Life is not only the highest quality products using high grade. This product is for all. Infants to seniors. There is no age, gender, income and other types of restrictions on the use of theproduct. This product is for all. Anyone can use the product as needed.
Targeting Strategy
According to our observations and survey the market, we have concluded that therefore there is no set demographic techniques to set a specific target market. Because water is something that can be required every orang.Semua people can use the bottle size Nestle offer.
Friday, 4 July 2014
ANALYSIS SWOT FOR NESTLE
STRENGTH
o Nestlé operates in 103 countries around the world since more than 130 years ago. It came to Indonesia for more than 27 years ago. It has developed a good credibility among customers.
o well positioned for all of their products.
o Nestlé has developed three factories in Indonesia. Milk factory in Pasuruan, coffee (Nescafé) factory in Bandar Lampung, and candy factory in Tangerang.
o Nestlé has a large distribution network. This product is available everywhere, from major supermarkets in the big cities to small kiosks in villages.
o Nestlé produces various brand suitable for the target market.
For example: there are many different types of milk for a variety of target markets, such as:
Nesvita for adults §
§ Ideal for children of low economic class
Dancow for secondary economic toddlers and children of class §
Nan to high-class economy babies §
Excella Gold for the high-class economy toddler §
Milo for children who need more energy to do sports activities §
o Nestlé lead the market lower grade milk. The total sales of low-grade milk for 3.5 billion Rupiah, Nestle owns 50% of them. For now, Dancow take the lead in the Indonesian market.
o Nestle (Milo) leads the milk chocolate market in Indonesia (85% of market share).
o Nestlé always do further research and development of their products, as well as innovation and renovation.
Dancow have so many different variants and flavors for different age target market. §
Nestlé adds new nutrition Dancow products, such as for Lactobacillus Protectus Dancow + is added!. §
o Nestlé promotion through TV commercial is always interesting and always attracted the attention of the audience and the desire by some simple words and sentences, but easy to remember, such as Kit-Kat.
WEAKNESSES
o Some Nestle products are imported from Malaysia and Thailand since factories product has not yet been established in Indonesia, and there are no suitable raw materials and technology to the product, such as:
Milo (ready to drink milk and chocolate) and all other chocolate products § (Kit-Kat, Crunch, Smarties, Milky bar) are imported from Malaysia.
Bear Brand milk imported from Thailand. §
o Some products are not promoted well, such as:
Nan milk (for babies) §
§ baby food
Nestlé bottled water (Pure Life) §
Flowers (condensed milk to low-economic class society) §
OPPORTUNITIES
o Nestle and PT. Indofood Sukses Makmur create a joint venture called PT. Nestle Indofood Tastes of Indonesia. This will create new opportunities to expand the reach of their business. Especially for Nestlé to distribute their products as their products seasoning, Maggi.
o Nestlé SA and The Coca-Cola Company made a 50:50 joint venture in Indonesia named PT Ades Waters Indonesia Tbk for Nestlé Pure Life.
o According to the census of 2000, there were more than 20 million preschoolers in Indonesia. On average, every toddler should drink about 0.6 liters of milk a day-I. In Indonesia, the milk market growth to reach 20% -35% per year. It is very beneficial for Nestlé, which owns varieties infant milk products.
Nutrition o floor baby, toddler, and children in Indonesia is still low, there is a need to improve the level of nutrition. Therefore Nestle to sell more products.
o Improve education and income levels of Indonesian society and the fact that most families in Indonesia are young parents with their two children. With a busy working parents, allocation of funds for their children are getting bigger.
o In Indonesia, there is a tendency to consume a product that is faster or ready-to-eat/drink. With current technology to produce instant and safe package, Nestlé is able to meet this requirement.
o There are still people who have a low educational level. These people have become cheap labor for Nestle factories in Indonesia.
THREAT
o There is a perception in the community that foreign brands are better than local. Nestlé is considered as a local brand.
o Some foreign brands more than local produce similar types of products. Making it difficult for Nestlé to compete.
o Mead Johnson, one of the competitors in selling milk Nestlé, has opened a factory in Indonesia. Some products Mead Johnson:
Sustagen child, junior, school §
§ Enfakid
Enfagrow §
o So as other international dairy such as Abbott (gain plus face), Wyeth (Procal) and Nutricia (Bebelac, Nutrilon). These enterprises's key competitors for premium and super premium milk class.
o For low grade milk, Nestle also has a number of competitors, such as Frisian Flag, Indomilk, and Sari Husada (SGM).
o For baby food, competitors are Indofood (promina, sun)
o There is a lot of demand from consumers for extra nutrients in milk products. That makes Nestlé has done a lot of research and add specific nutrients to their products.
o awareness of drinking milk from an early age is still low in Indonesia. Especially for adults and the elderly. There's the fact that milk is consumed in Indonesia is still a third of the consumption in Thailand and half of the milk consumed in
o Nestlé operates in 103 countries around the world since more than 130 years ago. It came to Indonesia for more than 27 years ago. It has developed a good credibility among customers.
o well positioned for all of their products.
o Nestlé has developed three factories in Indonesia. Milk factory in Pasuruan, coffee (Nescafé) factory in Bandar Lampung, and candy factory in Tangerang.
o Nestlé has a large distribution network. This product is available everywhere, from major supermarkets in the big cities to small kiosks in villages.
o Nestlé produces various brand suitable for the target market.
For example: there are many different types of milk for a variety of target markets, such as:
Nesvita for adults §
§ Ideal for children of low economic class
Dancow for secondary economic toddlers and children of class §
Nan to high-class economy babies §
Excella Gold for the high-class economy toddler §
Milo for children who need more energy to do sports activities §
o Nestlé lead the market lower grade milk. The total sales of low-grade milk for 3.5 billion Rupiah, Nestle owns 50% of them. For now, Dancow take the lead in the Indonesian market.
o Nestle (Milo) leads the milk chocolate market in Indonesia (85% of market share).
o Nestlé always do further research and development of their products, as well as innovation and renovation.
Dancow have so many different variants and flavors for different age target market. §
Nestlé adds new nutrition Dancow products, such as for Lactobacillus Protectus Dancow + is added!. §
o Nestlé promotion through TV commercial is always interesting and always attracted the attention of the audience and the desire by some simple words and sentences, but easy to remember, such as Kit-Kat.
WEAKNESSES
o Some Nestle products are imported from Malaysia and Thailand since factories product has not yet been established in Indonesia, and there are no suitable raw materials and technology to the product, such as:
Milo (ready to drink milk and chocolate) and all other chocolate products § (Kit-Kat, Crunch, Smarties, Milky bar) are imported from Malaysia.
Bear Brand milk imported from Thailand. §
o Some products are not promoted well, such as:
Nan milk (for babies) §
§ baby food
Nestlé bottled water (Pure Life) §
Flowers (condensed milk to low-economic class society) §
OPPORTUNITIES
o Nestle and PT. Indofood Sukses Makmur create a joint venture called PT. Nestle Indofood Tastes of Indonesia. This will create new opportunities to expand the reach of their business. Especially for Nestlé to distribute their products as their products seasoning, Maggi.
o Nestlé SA and The Coca-Cola Company made a 50:50 joint venture in Indonesia named PT Ades Waters Indonesia Tbk for Nestlé Pure Life.
o According to the census of 2000, there were more than 20 million preschoolers in Indonesia. On average, every toddler should drink about 0.6 liters of milk a day-I. In Indonesia, the milk market growth to reach 20% -35% per year. It is very beneficial for Nestlé, which owns varieties infant milk products.
Nutrition o floor baby, toddler, and children in Indonesia is still low, there is a need to improve the level of nutrition. Therefore Nestle to sell more products.
o Improve education and income levels of Indonesian society and the fact that most families in Indonesia are young parents with their two children. With a busy working parents, allocation of funds for their children are getting bigger.
o In Indonesia, there is a tendency to consume a product that is faster or ready-to-eat/drink. With current technology to produce instant and safe package, Nestlé is able to meet this requirement.
o There are still people who have a low educational level. These people have become cheap labor for Nestle factories in Indonesia.
THREAT
o There is a perception in the community that foreign brands are better than local. Nestlé is considered as a local brand.
o Some foreign brands more than local produce similar types of products. Making it difficult for Nestlé to compete.
o Mead Johnson, one of the competitors in selling milk Nestlé, has opened a factory in Indonesia. Some products Mead Johnson:
Sustagen child, junior, school §
§ Enfakid
Enfagrow §
o So as other international dairy such as Abbott (gain plus face), Wyeth (Procal) and Nutricia (Bebelac, Nutrilon). These enterprises's key competitors for premium and super premium milk class.
o For low grade milk, Nestle also has a number of competitors, such as Frisian Flag, Indomilk, and Sari Husada (SGM).
o For baby food, competitors are Indofood (promina, sun)
o There is a lot of demand from consumers for extra nutrients in milk products. That makes Nestlé has done a lot of research and add specific nutrients to their products.
o awareness of drinking milk from an early age is still low in Indonesia. Especially for adults and the elderly. There's the fact that milk is consumed in Indonesia is still a third of the consumption in Thailand and half of the milk consumed in
INTERNATIONAL BUSINESS CONCEPT
NESTLE COMPANY:
--NESTLE PRODUCT MARKET WITHOUT BARRIERS AGAINST THE TARIFF AND NON-TARIFF TO SUCCEED TO SOME COUNTRIES
--NESTLE TO OPEN BRANCH plant in ALL corners of the world BEGIN IN SWISTZERLAND.
--NESTLE COMPANY AN EXTREMELY focused on halal PRODUCTS MANUFACTURED IN THE MUSLIM CLIENTS REQUIREMENTS
--MALAYSIA OPEN OPPORTUNITY TO NESTLE TO OPEN FACTORY COMPANY PRODUCER IN THIS COUNTRY TO RAISE THE SOURCE OF INCOME TAX.
THIS IS THE NESTLE COMPANY INTERNATIONAL BUSINESS CONCEPT
COMING SOON: ANALYSIS S.W.O.T
--NESTLE PRODUCT MARKET WITHOUT BARRIERS AGAINST THE TARIFF AND NON-TARIFF TO SUCCEED TO SOME COUNTRIES
--NESTLE TO OPEN BRANCH plant in ALL corners of the world BEGIN IN SWISTZERLAND.
--NESTLE COMPANY AN EXTREMELY focused on halal PRODUCTS MANUFACTURED IN THE MUSLIM CLIENTS REQUIREMENTS
--MALAYSIA OPEN OPPORTUNITY TO NESTLE TO OPEN FACTORY COMPANY PRODUCER IN THIS COUNTRY TO RAISE THE SOURCE OF INCOME TAX.
THIS IS THE NESTLE COMPANY INTERNATIONAL BUSINESS CONCEPT
COMING SOON: ANALYSIS S.W.O.T
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